Microsoft has today pulled the Internet-only ad, featuring Dean Cain, designed to emphasise the advantage of Internet Explorer 8’s private browsing feature (called InPrivate Browsing).
Why?
One of the world’s biggest companies, with millions of dollars in their advertising budget, brought together top advertising creative minds and thought that a woman puking on her husband would make IE8 just an unmissable experience…
And they say Apple has all the cool ads!
Well here’s the ad (known as O.M.G.I.G.P.), see what you think…
Despite being directed by comedian/actor Bobcat Goldthwait, frankly, it is so amateurishly bad even Superman couldn’t save that one…
It also seems to imply that if you’re aware that your husband likes to download porn so revolting you can’t bear to look at it then you need our product! Exactly what market research came up with that target demographic?
Maybe it is so bad that the InPrivate Browsing (soon to be know as Honey, I’ve Hidden the Pornography From The Kids) feature will become the best known aspect of IE8?
